I’m sure you’ve seen a number of posts that talk about ‘personal branding.’ They mostly have something to sell you, or an approach you really ought to take, which involves hundreds of hours of sustained work, and buying books and seminars.
BUT: to get started, keep it simple. If your blog is your primary website, keep it that way, and give it the focus of how you are talking to the rest of the world. (A great posting on this is here…)
First, be consistent in what you say. You are talking in public, and it’s going to be around (probably for the rest of your life).
Second, put ALL of your social media links on your blog. If you are using wordpress, it’s remarkably easy. (I’ll do a quick tutorial if there’s interest.). Remember the big three (FOR YOU): twitter, linkedin, and delicious are mine.