We’ve recently bought a Karma Go (a wireless cellular network to WiFi router, flat rate, pay as you go, non-expiring data). Karma gives you 100mb free data for every new account that signs up on your router, and 100mb for the free account that signs up.

This is great marketing for 3 reasons:

  1. It gives the prospect a free taste of the service.
  2. It gives the existing users incentive to share and promote the service.
  3. Best of all, it spends marketing money on clients, rather than on marketing for its own sake.

Marketing. Are you doing it right?