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By Lauren Weinberg, VP Global Research & Insights

Live streaming is on the rise with a variety of new and interesting content through multiple platforms and providers. When it comes to music, Yahoo has discovered a variety of reasons why millennials are tuning-in to watch their favorite artists live from their mobile devices, as opposed to attending in person.

Our Yahoo Insights team dug deeper into the behaviors of consumers and their music content preferences – from preferred platforms to the most popular genres.      

Creamfields music festival will live stream this weekend on Yahoo, with EDM artists Tiesto, Steve Aoki, Armin Van Buuren, Kygo and many more. Even if you can’t be there in person, or can’t afford to get over to Cheshire (U.K.), we’re bringing you authentic performances from the top DJs around the world.

Yahoo is continuing to focus on live video, including the second year of our Live Nation partnership,  Yahoo News Live and the first-ever live stream of an NFL game on October 25th.

TITLE: Music Genre & Live-Streaming Preferences Study

DATE OF PUBLICATION: August 2015

RESEARCH VENDORS: VisionCritical, via Yodeler’s Community Panel

COUNTRY: USA/Americas

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