linkedin time management tips twitter Uncategorized value writing

Personal branding: overrated, or common sense?

I’m sure you’ve seen a number of posts that talk about ‘personal branding.’ They mostly have something to sell you, or an approach you really ought to take, which involves hundreds of hours of sustained work, and buying books and seminars.

BUT: to get started, keep it simple. If your blog is your primary website, keep it that way, and give it the focus of how you are talking to the rest of the world. (A great posting on this is here…)

First, be consistent in what you say. You are talking in public, and it’s going to be around (probably for the rest of your life).

Second, put ALL of your social media links on your blog. If you are using wordpress, it’s remarkably easy. (I’ll do a quick tutorial if there’s interest.). Remember the big three (FOR YOU): twitter, linkedin, and delicious are mine.

Third, see if this makes a difference on your blog stats. (Second edit: yes, it did, see the graph.)never trust graphics without vertical scale ;-)


By Dak

Father, leader, writer, scientist, visionary.

Technical software development leader (CTO, VP). Excels when improving and turning around teams, putting better tools and software architectures in place, and getting better outcomes.

4 replies on “Personal branding: overrated, or common sense?”

If you’re looking to build your personal brand, then provide unique value to a specific audience. Then, if you want to sell a product later, it shouldn’t be too hard because they’ll already trust you.


Just to pile on with another Dan and another Keldsen point of view (hey there Mr. Schawbel, and my North of the Border Brother ;)…

If you’re waiting for the perfect time to start building your brand (or heck, just a presence), how about… now! Now?

Still find it funny that I started using LinkedIn (different kind of branding than most people focus on these days) back in late 2003 early 2004 and I thought I was late to the game. Whoops! Turns out I was very early.

And for those who doubt the power of personal branding and essentially “no cost” marketing via social means… I have a big ol’ consulting gig that found me purely because of my presence on the web.

If you aren’t visible online, YOU DO NOT EXIST. Get thee in social circulation, and who knows what might turn up? But keep it clean, as Dave says, it’s likely to be around for a very long time. Turns out this whole “internet thing” (which Dave turned me on to about… 22 years ago) is real, useful stuff!


I’m a strong believer of branding at all levels – personal, team, corporate, and beyond. I’m not convinced that branding through social media is the best use of your time, especially if you are just starting to develop your brand. Old school ideas like face-to-face meetings (instead of conference calls) and chatting folks up at business and social functions give people a sense of who you are that simply cannot be conveyed electronically. Also, try consistently signing your name on every document you write (I find the majority of documents circulating around the workplace have no “Prepared by” line). And finally, make sure your email signature is clean, concise, and devoid of links to dancing hamsters. Master the basics first! I can hear DAK’s voice now: “Social networking is basic”. To which I would reply “The largest age demographic probably wouldn’t agree”.


Nice to hear from you, Ivan!

I have to agree with you; social networking is becoming a ‘must have’, but isn’t there yet as far as places to start are concerned…unless you are doing a social networking startup. There are also a very large number of people who simply don’t care what you are doing on twitter/facebook/linkedin, and you are unlikely to garner local business that way.



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