agile cheap do it now fast free product management trade-offs Uncategorized Worth reading

A brilliant management two-for-one

Scaling a prototype Ruby on Rails application allows LinkedIn to concept-test a mobile application, AND get free marketing at the same time on Facebook. Brilliant.

There are two excellent ideas in this posting on ZDnet, aside from the observation that you can scale Ruby on Rails if you avoid hitting the disk farm for static content:

1) Have a team devoted to rapid scalable prototyping.  (LinkedIn Light Engineering Development)

2) Use free apps for both proof of concept testing and marketing.

Read and enjoy.

Ruby on Rails: scaling to 1 billion page views per month by ZDNet‘s Dennis Howlett — While a lot of attention has been focused on Twitter with questions about whether Ruby on Rails scales, LinkedIn has been quietly running a RoR application on Facebook that is beating down around 1 billion page view per month. Bumpersticker, a relatively trivial Facebook application that allows you to create a cartoon that you can […]



By Dak

Father, leader, writer, scientist, visionary.

Technical software development leader (CTO, VP). Excels when improving and turning around teams, putting better tools and software architectures in place, and getting better outcomes.

4 replies on “A brilliant management two-for-one”

Great article and video. RoR has been criticized for scalability issue mainly due to the Twitter fiasco. This application demonstrates that RoR is not only a great rapid development environment but is just as scalable as the other less friendly web dev tools.


Thanks, Chris. There’s a LOT of implications in that second article, thanks for sharing it.


Don’t know about you gents, but when I hear someone bellyaching about “it’s not scalable” – they:
a: have no proof
b: are likely never to be so successful as to ever worry about it
c: simply don’t like the proposed solution, for whatever reason, and like throwing out this red herring to see if the project can be derailed (no pun intended, probably) so easily

My buck $3.50… 🙂


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