Now that I’ve got your attention, the next best thing to FREE is painless and predictable. Flat rate, as we know from telephony and other similar business models, reduces ambivalence about using a service, and increases the rate at which people BUY.
I received this in email today, and frankly, WOW.
Canada has, relative to the US, a low adoption of mail-order and therefore internet-order business models.
This is a pretty innovative way to get people over that hump. Good work, Ebay and Canada Post